Pfizer CEO Albert Bourla currently resembles a high priest whose congregation is deserting him. At the World Economic Forum (WEF), that wellness temple of global certainties, he expressed his "deep concern." The reason: More and more people are rejecting vaccinations. For Bourla, this isn't a difference of opinion, a crisis of confidence, or a political reaction to years of paternalism—no, it's a "new religion." Hallelujah.
Imagine this. For decades, it was preached that trust was the most important currency in medicine. Then came a period of emergency approvals, secret contracts, disclaimers, shifting truths, and constant moralizing. And now they're surprised that the faithful are becoming skeptical. The diagnosis from the top: hostility towards science. Of course. If all you can do is drive nails, then every problem looks like wood.
Bourla is frustrated. Understandably so. Nothing is more detrimental to a business model than discerning customers. Even more detrimental are customers who ask questions. Or worse: who remember. Lockdowns, pressure, social exclusion. Promises that dissolved in the fine print. But instead of seriously analyzing this complex situation, a new enemy image is being proclaimed. Those who don't follow, believe. Those who doubt, are religious. Ironically, this is precisely the kind of thinking usually attributed to fundamentalist movements.
It becomes particularly elegant when Bourla offers the solution as well. The only answer to this "new religion," he claims, is to replace Robert F. Kennedy Jr. immediately. Democracy as a software update: if the voice isn't to your liking, it gets uninstalled. A remarkable suggestion from someone who otherwise likes to extol the freedom of science. Apparently, this freedom ends where it becomes inconvenient.
The real irony lies deeper. Anyone who for years presents themselves as the absolute truth, moralizes every deviation, and discredits critics wholesale, shouldn't be surprised when their status as the infallible narrator is eventually revoked. Skepticism is not a belief system. It's a reaction. And often a healthy one.
Instead, we are now witnessing a reversal of roles. The CEO is portrayed as persecuted reason, the citizens as a dogmatic sect. Those who demand transparency are considered irrational. Those who earn billions are seen as misunderstood idealists. This is no longer a debate, it's theater. And not even particularly good theater.
Perhaps it's time to leave the term "religion" where it belongs. Because what's being defended here isn't neutral science, but a complex web of power, money, politics, and communication. Those who question this aren't abandoning science; they're abandoning the establishment.
Growing vaccine skepticism is not a spiritual awakening, but a breach of trust. And trust cannot be repaired through WEF panels, CEO lawsuits, or the exchange of dissenting voices. Certainly not by attempting to pathologize criticism.
If this is supposed to be the new religion, then it is astonishingly simple: It is called remembrance, it preaches responsibility, and it no longer believes in promises of salvation from the executive suite.

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