They say we should learn from our mistakes – but apparently that doesn't apply to lawmakers with a data collection fetish. The 2021 E-ID law failed miserably at the ballot box, primarily because citizens found the idea of an insecure digital identity in the private sector a bit too Orwellian. The logical consequence? They'll simply try again in 2025 – with the same flaws, only in a fresh package.

Data protection? Oh well.
The new e-ID is intended to serve as a digital ID for everyday life and the internet in the future. Sounds convenient – and it is, especially for those companies that can collect, store, and potentially profitably analyze the resulting usage data. Every login, every transaction, every digital handshake is recorded. And why? Because it's apparently too much to ask to create a system that functions without widespread data snooping. Data protection through non-collection? What an absurd idea!

Behavioral tracking? Of course, that's not out of the question.
After all, what would a digital identity be worth if it couldn't also be used to analyze the behavior of the population? The new law leaves open whether companies or tech giants might also be allowed to use the e-ID to create movement and usage profiles. Manipulation? Discrimination? Surveillance? All conceivable. But hey – if you have nothing to hide, you have nothing to fear, right?

Voluntary – theoretically yes, practically perhaps.
While the law claims that the e-ID is voluntary, anyone who looks closely will discover that there is no real protection against this very "voluntariness" being undermined by additional fees, access barriers, or bureaucratic red tape. Welcome to the era of gentle coercion: You are free to choose – as long as you make the right choice. The new e-ID is, of course, voluntary – just like breathing in a room full of smoke. If you don't want it, you will simply no longer be allowed access to certain areas of life. Do you want to prevent the state from posthumously dismantling you into spare parts? Then you need an e-ID. Do you want to drive a car after passing your theory test? e-ID. Don't want digital surveillance? Well, then you just stay within walking distance and be generous. The so-called voluntariness is a bad joke with a bitter aftertaste: It comes with pressure, consequences, and systemic coercion – but hey, you are free to choose. If you function properly digitally. Otherwise, you risk being silently put on the social exclusion list. Welcome to the brave new Switzerland – where you are not forbidden, but simply “voluntarily” forced to abolish yourself.

And of course, no social credit system. Not yet.
Other countries – China, for example – are already using the technical infrastructure of such e-IDs to evaluate their citizens. Social credit systems in which the good consumer is rewarded with bonus points, while critical behavior results in negative points. Of course, in this country, they claim never to introduce such a thing. Is it legally impossible? No. But trust is good – control... oops, wrong statement.

So, if you want the public's trust, a clear legal ban on such dystopias would probably be the least you could do. But why should you do that when the technological possibilities are already so well prepared?

The new E-ID – now with even more potential for surveillance, abuse and digital coercion


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