The supposedly "independent" vote on the e-ID is, of course, being fueled entirely selflessly by major business associations and digital lobbies. The bare numbers are a true love letter to democracy: The largest donors are:
- CHF 203 from Economie Suisse – because the umbrella organization of the economy certainly only wants our best
- CHF 150 direct donation + CHF 000 for secretarial work for digitalswitzerland – which, quite coincidentally, houses managers from CSS, Elca, Google, IBM, Meta (Facebook), Microsoft, Migros, Mobiliar, Swiss Post, Ringier, Samsung, Swisscom, TWINT, UBS, UNICEF, WEF, SRG, and an FDP National Council member. Who could possibly distrust such caretakers?
- CHF 100 (budgeted) from the Foundation for Direct Democracy – get the irony?
- CHF 40 from Swiss Cigarette – because tobacco companies are naturally only concerned with digital self-determination
- CHF 30 from Swisscom – after all, “our” Swisscom, so practically family
What's it really about?
Of course, for our well-being. Or perhaps for data, control, and a few lucrative business models? Anyone who knows the financiers can guess the direction: digital corporations, financial giants, media houses—anything that guarantees transparency and civil liberties... not.
Cui bono?
Critics are calling the e-ID a gateway to a social credit system modeled on China, and not without reason. Every transaction, every step, every opinion neatly recorded digitally—what could possibly go wrong?
- The “digital compulsion” would get a turbo boost – those who want to live analogue can go to the museum
- The freedom to shop anonymously, enter into contracts, or use services? Nice, as long as the script allows it.
Other well-known actors & international connections
Google, Huawei, Visa, and Mastercard—the true paladins of privacy—are naturally also involved. Even open-source organizations like Digital Society Switzerland and the Open Wallet Foundation (Linux) are mentioned, as a fig leaf for the "open" image. Digitalswitzerland proudly emphasizes its international connections: compatible with other states and their digital IDs—global compatibility for global control. Behind the campaign is a diverse alliance of business, science, government agencies, and "civil society" that wants to sell us a modern image.
State responsibility
Don't forget: This isn't just lobbying—no, it also comes directly from our caring government. Parliament (National Council and Council of States) has approved the law. The federal government is acting as the official issuer of the e-ID, garnished with the icing on the cake of "data protection, security, and voluntary participation." Authorities have cobbled together pilot projects and planned security levels—all in the name of protecting citizens.
criticisms
- Data protection & surveillance: Data could be linked across services
- Voluntary: Officially voluntary – soon to be mandatory
- State vs. private: The federal government acts as the publisher, but allows private partners with strong vested interests to play a major role
People & Functions at digitalswitzerland
- Franziska Barmettler – CEO digitalswitzerland, ex-IKEA, political GLP
- Christine Antlanger-Winter – Country Director Google Switzerland
- Rainer Baumann – Group CIO/COO Migros
- Kaja Bertoli – Head Products & Marketing UBS Switzerland
- Nicole Burth – Swiss Post GL Communication Services
- Catrin Hinkel – CEO Microsoft Switzerland
- Christian Keller – CEO IBM Switzerland
- Cédric Moret – CEO Elca Informatik
- Marc Walder – CEO Ringier, Chairman of the Steering Committee
- Marcel Dobler – FDP National Councillor, Entrepreneur
This gallery of do-gooders is the hub between global tech giants, Swiss corporations, politics, and the media. They are investing heavily in the e-ID—and determining what our digital future looks like.
The end result is as blatant as a slap in the face: The E-ID is not a harmless digital project, but the perfect interplay of government legislation, corporate interests, and Swiss power cliques – financed by those who benefit most from control, data collection, and digital coercion.


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