Of course, everything is supposed to be different this time. The electronic identity card – the E-ID, which will be voted on on September 28th – will not be issued by the "evil private sector" this time, but by the government. Data is supposedly supposed to be stored safely on mobile phones, and the project team claims to be "transparent" and "participatory." A textbook digital fairytale.

Unfortunately, the fairytale is already over when it comes to data protection. Swiss Data Protection Commissioner showed big red cards in the consultation process – and the federal government? It elegantly ignored them. After all, what do experts count for when it comes to the major transformation to "digital Switzerland"?

First: Biometric facial image
Data protection advocates are asking: Why on earth does a biometric facial photo have to be stored on an ID card for internet login? The federal government's answer: Because we can. So a nice video of your head is produced and stored at Fedpol for years. Critics like the Pirate Party warn: This can be used to create perfect 3D models for facial recognition—a building block for a social credit system.

Second: The AHV number
The data protection advocates: "We don't need it." The federal government: "Yes, it's convenient." Of course, convenient for authorities and companies that want to clearly identify you. The AHV number as a master key for everything – welcome to the administrative land of milk and honey.

Third: Overidentification
Analogue life: Buy a ticket at the ticket counter, that's it. Digital life: Name, age, gender, address, phone number, email. And all this just to get a train ticket or a concert ticket. Data protection? A luxury. The main thing is that Ticketcorner knows that you not only like beer, but also Adele. Data protection advocates wanted binding limits: data only when necessary – not stored, not shared. The Federal Council: "Oh, we'll just publish a few examples and then see what happens." That's not regulation, that's reading tea leaves.

Fourth: Lack of data protection impact assessment
Risks? Consequences? Analyses? Oh well, the project was already underway when the new data protection law came into force. So: no obligation, no desire. Later, a risk assessment was conducted – the result: Oops, we probably need a data protection impact assessment. Deadline: spring 2026. But the vote is in 2025. Perfect timing!

A small ray of hope
After all, the e-ID was initially supposed to allow user profiles, with "unlinkability" coming later. Now, in June, the good news: They've already managed to stop generating profiles. Great! A feature that should be a given is being touted as an achievement.

The big goal: Digital transformation (aka economic development)
The Federal Council openly admits: The e-ID isn't just intended to create an ID card, but rather to digitally transform Switzerland. The ambition level is maximum. This dutifully fulfills the wishes of Economiesuisse and others – even though the consultation suggested otherwise. The e-ID is intended to become an "ecosystem of trust." In concrete terms, this means that telcos, online shops, and other business partners can also participate. An ecosystem of trust – for everyone, just not you.

Conclusion: Data protection advocates complain, warn, and appeal – and the federal government approves. What remains is an e-ID that's sold with big words, but in reality opens up a brave new data economy. Your face, your AHV number, your everyday life – everything connected, optimized, and profitable. Welcome to Switzerland 4.0: transparent, practical, and unavoidable.

E-ID: Data protection advocates ignored, business courted


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