The e-ID referendum campaign has begun – and it already smells strongly of déjà vu. As a somewhat mature, not entirely sedated Swiss voter, two things immediately strike me:
First of all, we already voted on this digital miracle in 2021 – and the people clearly said NO. And now? Bam, the same proposal, repackaged, nicely labeled, as if you were simply spooning old yogurt into a fresh cup and claiming it's "brand new." In this democracy, does NO no longer mean NO, but rather "Try it again until you get it right"? Democracy? Only as long as the people vote correctly.
Second, the media barrage is the same again. Critics of the e-ID are reflexively pigeonholed by certain media outlets as "people with low levels of education." Oh, how original! Anyone against the digital surveillance number is apparently either illiterate, a tinfoil hat wearer, or, ideally, both. It's obvious that this spin isn't a random formulation, but rather deliberate manipulation. The only question is: Who pays for these little masterpieces of defamation? Spoiler alert: This stuff doesn't come for free.
And everyone's thumping their chests and talking about democracy. But what kind of democracy are we talking about? The kind where a few wealthy patrons manipulate public opinion through media buyouts, where dissenting voices are silenced with the new Digital Services Act, and voting results are only valid if the electorate dutifully gives the right answer? Democracy à la carte: Only enjoyable when it suits the masters.
The pattern is transparent: ignore results, pathologize critical voices, stigmatize the opposition. In the end, the "free choice" of the people remains – of course, until it suits those in power. This is not democracy; it is an oligarchy's play with the media as loudspeakers.
And that's precisely what the e-ID is all about. This centralized data system creates an infrastructure that offers the perfect conditions for even more efficient surveillance, categorization, and blackmail of citizens. Centralization never means more freedom, but always more pressure. This applies not only to the e-ID, but to every one of these Brussels-based ideas invented by unelected bureaucrats to govern every last private corner. The same people who don't have a single mandate from the people suddenly want to dictate how we can identify ourselves, move around, and behave.
As long as this abuse of power isn't curbed, any form of centralization is poison. Simply re-presenting an e-ID that the people have already rejected once is a slap in the face of direct democracy. They want to sell us the idea that this is progress – in fact, it's a step backward into a system that calls itself democracy but is, at its core, nothing more than digital feudalism.
Conclusion: Anyone who still believes that the E-ID is about “convenience” or “modernization” should urgently check whether they have not already voluntarily registered as a beta tester for the surveillance economy.


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