He shaped the pandemic and now he is shaping the SRG.

There are careers that seem like something out of a textbook on systemic immortality. No matter what happens, no matter what decisions are made, no matter what the consequences are. Some people don't fall. They rise. Lukas Bruhin is one such person.

The man who materialized from the administrative fog at the beginning of 2020 and suddenly became Switzerland's top pandemic manager. Not through a democratic process, not through a transparent selection, but elegantly bypassing the pandemic commission that was actually responsible. An administrative back door, through which one apparently gains power faster than through any official entrance.

Under his supervision, task forces, studies, billion-dollar contracts, and, of course, the omnipresent certainty that there was no alternative were created. Science was no longer questioned, but proclaimed. Measures were not discussed, but executed. And the press? It was not an observer. It was an amplifier.

And now, years later, this very same man sits on the board of directors of the SRG. That's not irony. That's systemic logic.

For who would be better suited to oversee the media's handling of the pandemic than someone who helped shape its operational architecture? Who could provide a more credible account of what happened than someone who personally decided what was allowed to happen? It's as if the architect of a building were appointed head of damage analysis after its collapse.

During the pandemic, the public became acquainted with a new form of journalism. A journalism that no longer questioned, but confirmed. That no longer verified, but disseminated. That no longer monitored, but synchronized. Critical voices were not refuted, but marginalized. Doubts were not discussed, but delegitimized. Questions were not answered, but classified as threats.

The press became the moral accompaniment to political decisions. And now, one of the key figures of that era sits on the board of directors of the very institution that, back then, was instrumental in ensuring that official reality was seamlessly transmitted into people's living rooms. It's a remarkably closed circle.

What's particularly interesting is the elegance with which responsibilities became blurred. External law firms reviewed licensing documents. Institutes commissioned evaluations of their own measures. Contracts were signed whose scale astonished even seasoned observers. All in the name of urgency. Urgency is the most powerful argument in the history of power. It suspends doubt. It accelerates decisions. It neutralizes resistance. And the press played its part perfectly.

Today, in 2026, the official historical narrative begins. The pandemic is being categorized. Analyzed. Explained. And coincidentally, those very people who defined the reality being reported back then now occupy key positions. The SRG (Swiss Broadcasting Corporation) speaks of the future. Of trust. Of transformation.

But trust is a fragile thing. Especially when those who once made the decisions now help shape the institutions that mediate their evaluation. This creates the impression of a system that protects itself. Not through open defense, but through structural continuity. The same names. The same networks. The same voices.

The press, which once covered the measures, now covers their memory. And memory is malleable. Not through outright lies, but through selection, emphasis, and omission.

In the end, it's not the truth that remains. What remains is the version that survives – and those who tell it…