“False Feeding” is the first in a series of singles Jamart will release over the next six months. The track begins gently and culminates in an impressive finale that will appeal to fans of heavy progressive rock. Singer and guitarist Ersh On gives insight into the song's theme. “False Feeding” addresses the misleading narratives often spread by the media and explores the concept of “Hasbara,” which means justifying actions, whether just or unjust. The song is a commentary on the manipulation of information by the elite, with particular reference to historical conflicts that are falsely portrayed as wars rather than massacres.
The song and accompanying T-shirt are intended as a provocation and focus specifically on Israel's narrative and actions. It is about the indoctrination of children with beliefs that dehumanize those of other faiths, and the efforts of some members of the community to question and correct these teachings. This release is aimed at fans of Opeth, Nirvana and Devin Townsend. “False Feeding” by Jamart is a thought-provoking single that combines musical innovation with a bold examination of challenging and controversial topics.