A look at the major US metropolises reveals that advertising in real life is becoming more and more digital, because we are also increasingly using LCD screens. According to a US study by market researcher Nielsen, an average adult looks at a screen for ten hours a day, and the New York Times even speaks of eleven hours. A new start-up now wants to offer a kind of ad blocker in real life: IRL Glasses ("In Real Life").
Start up founder Ivan Cash and his partner have developed glasses through which you can no longer see the displays that are switched on. The glasses block LCD or LED screens according to their own information by means of horizontal polarization. This makes it look like the display has been turned off when it isn't. The inventors of polarizing glasses have one Crowdfunding campaign on Kickstarter initiated and have long since achieved the financing goal.
I think we often don't really get the continuous display fire out there anymore. I'm definitely looking forward to the effect. And yes, it's a little bit like John Carpenter's «They Live».
Not too long ago, phones were attached to the wall, TVs weighed as much as refrigerators and computers rivaled minivans in size. Then everything changed. The world has seen an explosion of screens all vying for our attention (Americans spend 11 hours a day looking at screens, NY Times 2018), making it harder and harder to have uninterrupted experiences and genuine human connections.
IRL Glasses put you in the driver's seat to control when and how you engage with screens