The documentary “Home”, produced by Luc Besson and directed by photographer Yann Arthus-Bertrand, will be in cinemas on June 5th, Environment Day. The documentary is the first film in the world to be shown simultaneously in cinemas and on the Internet (as well as in English, German, French and Spanish versions). Snip from Youtube:
In the 200.000 years of existence, man has disrupted a balance that developed over 4 billion years. The price is high, but it's too late to afford pessimism. There are barely 10 years left for mankind to reverse the trend: We have to put an end to the excessive exploitation of the riches of this earth and we have to change our consumption habits.
HOME is a feature film by Yann Arthus-Bertrand in co-production with EuropaCorp (Luc Besson's company) and Elzévir Films with the support of PPR. HOME consists of aerial photographs that deal with the big ecological questions and at the same time show that there are solutions. HOME will be released on June 5, 2009 around the world and in all media formats. The aim is to reach as many people as possible and to convince us all that we bear every responsibility for this planet.
And the following can be read in the Google Watchblog:
Google provides five different layers for Google Maps. Here you can find user-generated content on the topic of the film and interesting facts about nature and environmental protection. Another layer shows places where Home is performed live. Simultaneously with the cinema release, the broadcasts on TV and on the Internet on YouTube, the film will also be shown as public viewing on screens in major German cities and all over the world, as was the case at the World Cup.
“'Home' is a great movie. He brings our planet closer to an international audience in a way that has never been seen before. We see landscapes from a bird's eye view and experience the complex environmental problems from the air, ”says Mats Carduner, Head of Google France and Southern Europe. “We are delighted to be working with the filmmakers Luc Besson and Yann Arthus-Bertrand to make this important topic accessible to even more people around the world on YouTube and Google Maps. Together with the television and film industry, we can further raise awareness of the critical condition of our planet. "
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